Rube Goldberg would be blown away by this.
OK Go is known for its elaborate one-take videos. While I wouldn’t consider their treadmill dance or field o’ surprises to be that nerdy, when I saw this, well… that is some nerdy, mind-blowing shit right there. Basically, it’s a Rube Goldberg device whose mission is to be awesome for three and a half minutes, which it succeeds at marvelously. Apparently the band actually built the device along with some guys from Synn Labs over several months, which makes me respect OK Go almost infinite. Clearly, they’d tried a few takes before getting the right one, but I can’t hold that against them in the tiniest degree. I can’t even imagine having to put all those dominoes back up, let alone resetting the whole damn thing.